Armenian National Trail visual identity

Logo and accompanying visual identity for HIKEArmenia's newly developed Armenian National Trail. Various petroglyphs, symbols, and colors were used to communicate unique aspects of the Armenian hiking experience. Simultaneously, the brand remains accessible and flexible in a design that will be used long into the future, and meant to attract both international and local audiences.



We were tasked with designing a visual identity for the recently established Armenian National Trail. The trail aspires to be an iconic destination for hikers around the world, and a refuge for Armenians to enjoy in their home country. According to HIKEArmenia, the NGO in charge of developing the trail, "this awe-inspiring journey promises an unparalleled adventure through diverse landscapes, immersing hikers in Armenia’s abundant natural wonders and cultural treasures".



Thank you!
Creative Direction: Peno Mishoyan
Design: Marni Kaldjian

Final image photos courtesy of HIKEArmenia and Trails for Change. 
To learn more, visit www.hikearmenia.org.

PROPER STUDIOS – 2023
www.proper.am


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